Post by asadul243 on May 16, 2024 3:48:47 GMT -5
Have you ever stopped to think that a sale can be very similar to a romantic date? At first glance, this comparison may seem strange, but there is a deep truth embedded in it. Whether meeting on Tinder or in person or selling online or in person, success often depends on the ability to establish an authentic emotional connection with the other person. Simon Sinek, a renowned thinker on leadership and motivation, approaches this topic from the perspective that people don't buy what you do, but rather why you do it.
Let's explore how this idea can revolutionize your sales approach. Video Simon Sinek – SALES Is Just Like DATING The Common Sales Problem In the resilient sales routine, it is common to come across sellers who focus on highlighting features and benefits of products or services. They talk about features, competitive prices and Kazakhstan Email List exclusive benefits. However, this approach can often sound impersonal and superficial, not unlike a meeting where one party incessantly brags about their personal achievements, wealth and important contacts. This approach, while informative, fails to create a deeper, more meaningful connection with the customer.
The Disastrous Encounter Analogy Imagine a meeting where a person only talks about their possessions, their success and appearance, without bothering to establish a real dialogue. This type of meeting tends to be unsatisfactory and rarely leads to a second occasion. This same logic applies to the world of sales. When a salesperson limits himself to talking about the superficial aspects of the product or service, he misses the opportunity to connect on a more human and meaningful level with the customer. The Solution – Starting with the 'Why' The key to transforming this scenario lies in starting with the 'why.
Let's explore how this idea can revolutionize your sales approach. Video Simon Sinek – SALES Is Just Like DATING The Common Sales Problem In the resilient sales routine, it is common to come across sellers who focus on highlighting features and benefits of products or services. They talk about features, competitive prices and Kazakhstan Email List exclusive benefits. However, this approach can often sound impersonal and superficial, not unlike a meeting where one party incessantly brags about their personal achievements, wealth and important contacts. This approach, while informative, fails to create a deeper, more meaningful connection with the customer.
The Disastrous Encounter Analogy Imagine a meeting where a person only talks about their possessions, their success and appearance, without bothering to establish a real dialogue. This type of meeting tends to be unsatisfactory and rarely leads to a second occasion. This same logic applies to the world of sales. When a salesperson limits himself to talking about the superficial aspects of the product or service, he misses the opportunity to connect on a more human and meaningful level with the customer. The Solution – Starting with the 'Why' The key to transforming this scenario lies in starting with the 'why.
